Diamond Avenue


Here, you'll find facts and background information on diamonds and other gemstones. You will learn about the four C's: carat (weight), color, clarity and cut, find out how to care for diamond jewelry, and get advice on what to consider when buying a diamond.  You can even visit our Diamond Mall for the best in online jewelry at affordable prices. Thanks for visiting us and do consider bookmarking us for future visits. We are here to help.
Koh i Noor Diamond
Koh-I-Noor Diamond
105 carat (21.6 g) - Originated in India
Loose Diamonds
Diamonds come in all shapes, sizes and colors.  Find out what to look for to get the most for your money!

Ever wonder what some of the most famous diamonds look like? Enter now the world of the rich and famous!

Cubic Zirconia Engagement Rings

Man-made diamond look-alikes (or Simulants) like Cubic Zirconia have completely different properties than diamonds and are not diamonds at all.
natural enhanced diamond
An Enhanced Natural Diamond is one that has been treated and its nature-made condition has been altered to artificially improve its appearance.
Fancy-Colored Diamonds
Diamond value is based on the absence of color because colorless diamonds are rare and revered. But there are many diamonds that have color or hue. These Fancy Colored Diamonds also have their place in the scheme of things.
Lab created Diamonds
Lab Created Diamonds are man-made diamonds grown in a laboratory. They are identical in their make-up to natural mined diamonds.
Rough Diamonds

You may have heard the saying, it's a "Diamond in the Rough" meaning its beauty is there to be discovered. Sometimes, using a Rough Diamond in a setting is desired.
Diamond Jewelry Mall
The stores of the DiamondAvenue Mall will help you find just the right diamond ring, bracelet, earrings or necklace!
Gemstones can be considered precious or semi-precious in value. In accordance with ancient customs, many are linked to certain mystical powers.